Aayush Atre
Strategic Design graduate exploring the intersection of finance, sustainability and systems thinking.
Currently building Project Gaia, contributing to Koku Solar and preparing for CFA Level I.
Marketing operations, analytics and lead generation
Research, financial concepts and decision-making frameworks
Resource allocation and environmental impact frameworks
Stakeholder mapping, research and interface design
From design to decision-making.
My background is in Strategic Design & Management, where I learned to understand complex problems through research, systems thinking and structured problem-solving.
Over time, I became increasingly interested in how organisations allocate resources, measure outcomes and make decisions under uncertainty. This interest led me toward finance, sustainability and impact measurement.
Today, I am exploring how analytical thinking, business strategy and design can be combined to improve decision-making across organisations and social systems.
Candidate Profile
Why Finance?
Design taught me how systems work. Project Gaia exposed me directly to the realities of capital allocation and municipal resource constraints.
That experience pulled me toward finance because finance is fundamentally about decision-making under constraints and uncertainty. I am now exploring how financial thinking can be applied to sustainability, urban infrastructure, and long-term impact.
CFA Level I
February 2027 Candidate
Project Gaia
CSR allocation and decision framework
Koku Solar
Growth systems and digital operations
MSc Applications
Preparing applications for MiM programmes
Projects & Research
Selected Case Studies
Detailed breakdowns of project work across municipal CSR capital allocation, clean energy growth systems, and financial analysis.
Project Gaia
Research Problem & Scope
Interviewed informal waste workers, NGO operators, and municipal stakeholders. Analyzed regional CSR statutory filings and municipal waste budgets to identify structural capital bottlenecks.
Methodology & Framework
Built a system map and decision-support model (Excel logic diagrams and dashboard prototype) demonstrating how shifting CSR grants toward decentralized recovery facilities improves capital allocation.
Work History & Experience
Practical Experience & Internships
A chronological overview of internships across growth operations, finance, project management, and design.
Growth & Operations Intern
Koku Solar- Implemented analytics tracking infrastructure and managed targeted Meta and Google Ads campaigns to generate qualified residential and commercial solar leads.
- Generated 30 qualified commercial and residential solar project leads within 20 days with ~10% CTR.
- Supported CRM lead-routing workflows and built customer payback calculators to help technical sales teams communicate tariff savings clearly.
Finance Intern
Enrichwise Financial Services Pvt Ltd- Evaluated retail mutual fund portfolios and financial allocation structures.
- Streamlined financial data processing and CRM operations on Zoho.
Creative Operations Intern
Mid-Day- Led database architecture design and structured secondary market research studies.
- Optimized multi-stakeholder creative production pipelines under strict daily deadlines.
Project Management Intern
Concept Co.- Managed end-to-end sprint deliverables, stakeholder communication, and research briefs.
- Conducted market benchmarking to inform strategic project positioning.
Marketing Intern
NINO Foods- Executed visual design campaigns, brand positioning assets, and customer acquisition experiments.
- Leveraged digital design tooling to accelerate multi-channel marketing collateral rollout.
Graphic Design Intern
Herringbone & Sui&Love Pangolin- Designed luxury visual assets, typography hierarchies, and brand collateral.
Analytical Toolkit & Methods
- Advanced Excel Modeling
- Empirical Data Synthesis
- Financial Statement Fundamentals
- Statistical Analysis (Python / R)
- Market Sizing & Competitor Analysis
- CSR & Capital Allocation Models
- Unit Economics & Acquisition Strategy
- Commercial Payback Modeling
- System Dynamics Mapping
- Stakeholder Process Architecture
- Primary Qualitative Research
- Interface Design & Prototyping
Writing & Case Reflections
Essays are currently in progress.
Working papers on capital allocation, systems strategy, and CleanTech growth will be published here soon.
Let's Connect.
Always open to discussing graduate opportunities, roles in strategy and finance, or insights across sustainability and systems thinking.